Many marketable abilities can be gained from studying both marketing and finance. Pursuing a double major can increase your chances of landing a great job after college and maximise your potential in that role. In the real world, many of the skills you acquire in marketing and finance will overlap and complement one another. This article explores the merits of earning a double degree in marketing and finance, including probable courses taken as part of such a programme and possible post-graduation occupations.
As opposed to focusing on just one area of study, why not combine business and marketing?
Choosing to double major in marketing and finance in college can be a wise move professionally. By finishing two major programmes, not only can you demonstrate to potential employers that you are dedicated to your education, but you also have access to a wider range of career options.
A marketing department’s involvement with the company’s finances, both in terms of its own budgeting and the tracking of the success of projects, means that any aspiring marketing professional would benefit from familiarity with such matters. To the same extent, a finance professional can benefit from marketing expertise in terms of attracting and keeping customers.
Professional advancement opportunities in both marketing and finance, some benefits of combining business and economics studies are discussed below:
- The resume you submit with your job application is your chance to sell yourself to the hiring manager. Having a double major in finance and marketing looks great on a CV since it shows that you have a well-rounded set of skills and can multitask effectively.
- Possibility of obtaining a job right after graduation that makes use of both your marketing and finance degrees. Possibility of obtaining a position in either marketing or finance that does not require knowledge of the other field at the entry level. Having both alternatives open to you is still advantageous to your search because it allows you to look for jobs in a wider variety of industries and with a larger number of possible companies.
- Skills in both marketing and finance are complementary to one another, as the two areas commonly work together to allocate resources for marketing. Working in one field while pursuing a major in another can help you communicate and build rapport with your coworkers.
- To find work and advance in your career, networking is a crucial ability. Conversations about work are a great way to meet people in your field, and if you double major, you’ll have a wider selection of topics to discuss.
- Qualifications for higher levels of management should be enhanced by taking on new duties, as is often the case when applying for promotions to positions in the middle or upper tiers of an organisation. For example, a marketing associate with a finance degree would be well-equipped to oversee the advertising department’s budget if promoted to manager.
- If you want to be an entrepreneur and run your own business, doubling up on your majors can help you learn the skills you need to be successful. Learning how to handle a company’s finances and how to attract paying customers are two skills you can acquire by completing a double degree in both the fieds.
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